What to know
Many people watch videos in quiet spaces or with audio disabled. Put the central idea in the visual sequence and use accurate captions rather than assuming narration will be heard.
A practical approach
Write the script first, break it into short spoken ideas, and caption what is actually said. Keep subtitles away from interface buttons and test legibility on a phone. Describe essential visual changes in words if the viewer otherwise cannot follow them.
What to avoid
Automatic transcription can mistake names or technical words. Correct captions manually and avoid flashing sequences or tiny text. Accessibility makes the information easier to use; it should not be marketed as an algorithm trick.
Example in practice
A cooking tutorial showing how dough should look during kneading needs a descriptive line about texture, not simply a caption saying “mix well.” Test the video with the sound muted. Someone who cannot hear the instructions should still understand the ingredients, order and signs that a step is complete.
Further reading
For background information on make short videos easier to understand without sound, see Meta Transparency Center. Check current information before relying on rules or platform features.
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